Jack in the Box is one of the largest burger chains in the United States, with thousands of locations and decades of experience under our belt. When it comes to marketing support, other franchise global brands don’t always make things easy for their franchisees. Our team, however, provides comprehensive marketing support so franchisees can see actual results without neglecting the other aspects of running their businesses. That support is why so many franchisees stay with Jack in the Box for decades! Let’s dive in and learn about the marketing assistance you can look forward to when choosing Jack in the Box.
Jack in the Box is famous for its commercials and promotional products – we practically invented the antenna ball! Our mascot Jack has been beloved since 1994, and over the years, he's recovered from a bus accident, run for president, raised a family, and much more. As a leading franchise in the quick-service burger category, we know how to create marketing campaigns that stick with people. As a franchisee, you can count on us to support you via corporate efforts and local campaigns.
One thing that independent business owners struggle with is choosing the right channels to get the attention of prospective customers. You need to ensure that your marketing campaigns bring in as much business as possible; so should you choose Television? Radio? Billboards? Digital ads Local newspapers? In-app marketing?
The right answer is usually a combination, and our experts are ready to dig into the demographics of your community to find the right balance. No matter which channels you choose for a given marketing campaign, you can count on us to help you develop targeted local content that’s designed to be effective in your area.
At Jack in the Box, we see our franchisee support as one of our key competitive advantages. We know that we stay in business because of our operators, and we want to provide them with valuable tools to help them grow. That’s why you can rely on us to help you fine-tune your marketing strategy, so you see the best returns for your budget.
Of course, our support isn’t limited to marketing. You can also count on us to keep our menu fresh with craveable choices, utilizing the latest technology to streamline operations, provide you with personalized advice to help you meet your growth goals, and much more. When you partner with Jack in the Box, you’re joining one of the largest burger chain franchise groups in the country. With that comes great brand recognition and franchise marketing knowledge.
If Jack in the Box sounds like a fit for you, contact us today to learn more about how our marketing program and marketing support is just the tip of the iceberg for the support you’ll receive as a franchisee at one of the largest burger chains in the U.S.