Market Size
The Orlando-Kissimmee-Sanford metro holds roughly 2.9 million residents across nearly 1.1 million households, per 2024 Census estimates.
Jack in the Box Franchise Opportunities for Multi-Unit Investors
"LONGWOOD, Fla. – Florida’s first Jack in the Box is now ready to make it when you order it. The California-based burger chain opened its first Florida location in decades in Longwood, at 815 W. State Road 434. Long lines were seen all weekend, both to get inside the building and in the drive-thru, according to franchise owner Ed Zausch. Jack in the Box is known for its burgers, tacos, milkshakes and late-night munchie meals. Its restaurants are also open 24 hours a day."
-Local coverage of our Longwood opening, as reported by WKMG News 6 in February 2026.
The first Central Florida Jack in the Box opened in February 2026 at 815 W. State Road 434 in Longwood, just north of Orlando. Opening weekend drew lines out the door, and the restaurant now serves burgers, tacos, and late-night favorites with drive-thru convenience. It marks the brand's return to Florida after decades away, and it is the proof point for every territory that follows.
The Orlando-Kissimmee-Sanford metro holds roughly 2.9 million residents across nearly 1.1 million households, per 2024 Census estimates.
Orlando welcomed a record 75.3 million visitors in 2024, holding its position as the most visited destination in the United States.
Sites near the Florida Turnpike, I-4, and SR 417 put restaurants in the path of both commuters and the tourist corridor.
Metro median household income was $81,044 in 2024, per the American Community Survey.
With a median age of 38.7 and steady in-migration, the market matches the Jack in the Box guest profile.
Suburban growth rings from Deltona to Palm Bay keep new pad sites and conversion opportunities in play.
Watch real, unedited YouTube reviews from guests visiting the first Jack in the Box in Central Florida. All completely unpaid and organic.
Since 1951, we have grown into one of the nation's largest burger franchises and pioneered the two-way drive-thru intercom the QSR industry still uses. In 2021, we relaunched our franchise program, and Central Florida is one of the first new markets where that expansion is now visible on the ground.
Jack in the Box has announced new restaurant commitments for the Orlando DMA, and whitespace remains throughout the greater market. Areas we are targeting include:
See how territories are mapped on our available markets page.
Our 1,350-square-foot prototype was built for the drive-thru and mobile-order behavior that dominates Florida arterials. Dual drive-thru lanes absorb peak volume and a walk-up window serves app orders, a fit for tourist-corridor pads where dining room square footage is expensive. Details are on our store design page.
Whether this is your first franchise or an addition to a multi-unit portfolio, support covers real estate and site selection, construction and design, market analytics, restaurant operations, mobile app ordering, and traditional and digital marketing. Whether you're looking at Orange County, Osceola County, Seminole County, Lake Country, or the greater Orlando MSA, our development team has already walked the market. Review our training and support programs.
To open a Jack in the Box Orlando franchise, we have three minimum financial requirements all potential franchisees must meet.
Minimum Liquidity: $750,000
Minimum Net Worth: $1.5MM
Franchise Fee: $50k per Location
If you’re unable to meet these requirements, there are many potential sources of liquidity that may be overlooked. For example:
Business Partners
Local Banks & Credit Unions
Stocks & Bonds
These are just a few of the options you may like to consider in order to meet our financial requirements.
The estimated initial investment for a Jack in the Box Franchise is $1,909,500 to $4,041,500 excluding land, financing, and certain other costs. We provide a breakdown of this number in our Item 7 found in our Franchise Disclosure Document.
Like most franchises, you’ll notice Jack in the Box has ongoing royalty fees.
5% Royalty of Gross Sales
5% Marketing Fee of Gross Sales
These royalties ensure you have the best possible resources to run your business and bring customers to your location.
Development Incentive Program:
We offer an incentive to qualified developers. Under our current Development Incentive Program, if you sign a Development Agreement for a minimum of three (3) restaurants to be developed and opened under the development schedule during the time frames specified in the Development Agreement, and certain other requirements are met, you may be eligible for the following incentive, at our sole discretion:
If you open the Restaurant on or before the required date in the development schedule, we will loan you $150,000 at 0% interest to be used solely for development costs associated with that restaurant. The loan will be repaid by crediting 100% of the
royalty payments for that restaurant otherwise due until the loan is paid in full (i.e., payments will be made by crediting the appropriate portion of royalty payments toward the principal balance outstanding). If the particular restaurant is sold or permanently closed and the loan has not been fully repaid, the remaining principal balance is due in full.
If you close a restaurant and then open a replacement restaurant, it will not be eligible for this incentive. The Company may discontinue or modify this Development Incentive Program at any time.
Select Market Incentive Program:
We offer an incentive to certain franchisees who have signed a Multi-Unit Development Agreement pursuant to which they have committed to open at least three (3) Restaurants in a ”Select Market.” For the purposes hereof, a “Select Market” is one in which food or other operating costs for franchisees are higher than average costs for other franchisees, due to supply chain conditions, as determined from time to time by us in our sole discretion. If we, in our sole discretion, determine that any Restaurants opened pursuant to such Multi-Unit Development Agreement qualify for this incentive, your Royalty for each qualifying Restaurant (which is currently 5% of Gross Sales) will be reduced to 2% of Gross Sales for the first five years after the subject qualifying Restaurant opens.
Yes. Markets remain open across the Orlando DMA for qualified multi-unit candidates, including areas from Lake County to the Space Coast. Check your fit on our ideal candidate page.
Submit the form below and our franchise development team will walk you through open Central Florida territories.