Are you interested in learning the most popular reasons to buy a burger franchise?
At Jack in the Box, we’ve noticed there are a lot of different reasons our franchisees decide to start a burger business.
In this article, we’ll take a look at five reasons to buy a burger franchise and why they should be considered.
1) Burger Industry
Burgers are one of the most well-known and craved food items in the world. This is especially true in the United States of America.
According to IBIS World, the Burger Industry in the US Market is expected to have an annual revenue of $161.4B with a 6.9% growth rate in 2022.
When you open a burger franchise, you’re tapping into a market with built-in demand that is expected to grow over the next five years.
2) Offer More Than Just Burgers
Another reason burger franchises are popular is the ability to offer much more than a simple burger at your restaurant.
At Jack in the Box, we have an incredibly diverse 24/7 menu that makes us much more than your typical burger franchise.
The Sourdough Jack and Jumbo Jack are some of our best-selling burgers. However, we’re also well-known for our tacos and 24-hour breakfast menu.
Our menu also features chicken sandwiches, egg rolls, breakfast sandwiches, salads, stuffed jalapenos, old-fashioned shakes, and our famous curly fries.
Offering your customers more options than just burgers ensures there’s something for everyone on your menu – even if they aren’t a burger fan.
3) Drive-Thru Convenience
In today’s fast-paced world, access to quick and affordable food makes life easier and helps people on-the-go maintain their busy schedules.
Drive-thru lanes allow customers to place their order, pay at the window, and receive their food without having to leave their vehicle.
At Jack in the Box, roughly 90% or our 500M annual guests choose drive-thru or take-out because of the speed and convenience it offers.
Our drive-thru has become such an important piece of our business model that our new prototype doesn’t even have an inside dining room.
Instead, we built a dual drive-thru lane with two order stations and a covered walk-up window for take-out orders to expedite the purchasing process.
4) Third-Party Delivery Apps
Partnering your burger franchise with a third-party delivery app streamlines the food delivery experience for your customers.
Apps like Uber Eats, DoorDash, and Grub Hub let your guests access your menu and conveniently place orders on their favorite devices.
Plus, these apps offer burger franchise owners the online ordering and delivery tools they need to grow and succeed.
We’ve taken things a step further with our new Jack in the Box prototype by including reserved parking spots for delivery drivers.
Third-party delivery apps improve the overall customer experience and help franchise owners fill more orders in less time.
5) Built-In Support Network
When you franchise with a legacy brand, you’ll receive training and support before and after your store opens to help you be successful.
Jack in the Box offers a comprehensive training program along with on-going training and support from our Restaurant Support Center.
Through a combination of computer-based and on-the-job training, you or your designated market operator will receive training on topics like:
- Point-of-Sale System
- Ordering & Inventory Tracking
- Marketing & Advertising
- Information Technology
- Setting & Achieving Growth Goals
By the time your training is complete, you should feel confident about operating your new Jack in the Box restaurant.
Check Out These Additional Resources
We hope this article gave you a better understanding of the reasons to buy a burger franchise.
At Jack in the Box, we work with our franchisees every step of the way in order to get their restaurants up and running.
Here are some additional online resources you may like to check out:
If you have any questions, please contact our franchise sales and support team.