Are you interested in learning the most popular reasons to buy a fast-food franchise?
At Jack in the Box, we’ve noticed there are a lot of different reasons our franchisees decide to start a fast-food business.
In this article, we’ll go over five reasons to buy a fast-food franchise and why they should be considered.
1) Fast-Food Industry
Fast-food or quick-service restaurants (QSRs) represent one of the most well-established industries in the world. Especially in the United States.
According to IBIS World, the Fast-Food Industry in the US has a market size of $366.9B with an expected growth rate of 1.3% in 2023.
Opening a fast-food franchise allows you to tap into a market with built-in demand that is expected to continue growing.
2) Menu Variety & Diversity
You’ll notice most fast-food restaurants offer a wide variety of items to meet the taste preferences of your customers.
At Jack in the Box, we have an incredibly diverse 24/7 menu that makes us much more than your typical fast-food restaurant.
The Sourdough Jack and Jumbo Jack are some of our best-selling burgers. However, we’re well-known for our tacos and 24-hour breakfast menu.
Our menu also features chicken sandwiches, egg rolls, breakfast sandwiches, salads, stuffed jalapenos, old-fashioned shakes, and our famous curly fries.
Being able to offer a wide range of menu items will ensure there’s something for everyone on your menu – regardless of what they’re in the mood for.
3) Drive-Thru Convenience
In today’s fast-paced world, access to quick and affordable food makes life easier and helps people on-the-go maintain their busy schedules.
Drive-thru lanes allow customers to place their order, pay at the window, and receive their food without having to leave their vehicle.
At Jack in the Box, roughly 90% or our 500M annual guests choose drive-thru or take-out because of the speed and convenience it offers.
Our drive-thru has become such an important piece of our business model that our new prototype doesn’t even have an inside dining room.
Instead, we built a dual drive-thru lane with two order stations and a covered walk-up window for take-out orders to expedite the purchasing process.
4) Mobile Ordering Apps
Partnering your fast-food franchise with a mobile ordering app streamlines the food delivery experience for your customers.
For example, the Jack in the Box Order App provides a convenient ordering experience for pick-up or delivery with just a few taps.
Customers are able to find their nearest location, browse our 24/7 menu, and customize their order from their mobile device.
Plus, loyal fans can earn points and redeem exclusive rewards with The Jack Pack loyalty program.
5) Built-In Support Network
When you franchise with a legacy brand, you’ll receive in-depth training and support before and after your store opens.
Jack in the Box offers a comprehensive training program along with on-going training and support from our Restaurant Support Center.
Through a combination of computer-based and on-the-job training, you or your designated market operator will receive training on topics like:
- Point-of-Sale System
- Ordering & Inventory Tracking
- Marketing & Advertising
- Information Technology
- Setting & Achieving Growth Goals
By the time your training is complete, you should feel confident about operating your new Jack in the Box restaurant.
Check Out These Additional Resources
We hope this article gave you a better understanding of the reasons to buy a fast-food franchise.
At Jack in the Box, we work with our franchisees every step of the way to get their restaurants up and running.
Here are some additional online resources you may like to check out:
If you have any questions, please contact our franchise sales and support team.